Successful Images  - Experts in Web Video

Any company seeking to maximize its investment for marketing, communication or training must begin using online video.  There are countless ways to implement an online video strategy - training podcasts, viral campaigns, welcome videos, online commercials, facility tours, tutorials, the list goes on and on.  But one thing is certain, this field is exploding with potential and Successful Images can help you from production to publishing your video on every site imaginable.  We know formats.   We know what works. We know how to help you get exposure.

Below is a recent article we included in our E- Newsletter.

What You Should Know About Web Video 

By Rhonda Ritchie, President / Creative Director, Successful ImagesJune 15, 2009

Thank you YouTube.  This platform has made online video a must-have, not a may-use.  But the question is how will businesses embrace web video in this next wave of transitions from traditional marketing practices to the new digital revolution now taking place?

According to comScore’s Video Metrix,  U.S. Internet users viewed 14.5 billion online videos in March, representing an increase of 11% versus February. They went on to report nearly 150 million U.S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. It’s official.  Web Video is here to stay. This industry is quickly maturing into a viable replacement for television advertising, and with the versatility and value of this outlet, no wonder! It will be more than internet ads.  Web Video will be your website’s most engaging tool.  This of it like a “store display” making more and more people stay on your site and LISTEN to your message, rather than being bored with too much copy and slick images purchased off Getty.   Will you be ready to outshine your competitors?   The next year is bound to be a watershed era for web video and the companies that are embracing it.

The prediction by eMarketer indicates that more than four out of five (around 80%) internet users will watch online video ads in 2012.  For help with implementing an online video strategy, contact us.